Comments on: First 3 Hours: Mass Social Media Training Begins Well http://kiramarch.com/2009/10/first-3-hours-mass-social-media-training-begins-well/ Insights on social media and web usability for nonprofits Fri, 18 May 2012 20:00:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Beth Kanter http://kiramarch.com/2009/10/first-3-hours-mass-social-media-training-begins-well/comment-page-1/#comment-7 Beth Kanter Fri, 23 Oct 2009 15:51:11 +0000 http://kiramarch.com/blog/?p=72#comment-7 Kira = that is a fantastic idea. Please ping me when you're read and I'll republish on my blog - and get the materials on the wiki too. Kira = that is a fantastic idea. Please ping me when you’re read and I’ll republish on my blog – and get the materials on the wiki too.

]]> By: kiramarch http://kiramarch.com/2009/10/first-3-hours-mass-social-media-training-begins-well/comment-page-1/#comment-6 kiramarch Thu, 22 Oct 2009 13:32:08 +0000 http://kiramarch.com/blog/?p=72#comment-6 Eric, I'd love to take credit for using the game in this way, but it was Julie Stofer who clued us in -- she played it with Beth out on the West Coast earlier this year. The teams are feverishly working on their presentations, and I'm really looking forward to seeing them! Eric, I’d love to take credit for using the game in this way, but it was Julie Stofer who clued us in — she played it with Beth out on the West Coast earlier this year.

The teams are feverishly working on their presentations, and I’m really looking forward to seeing them!

]]> By: Eric Schwartzman http://kiramarch.com/2009/10/first-3-hours-mass-social-media-training-begins-well/comment-page-1/#comment-5 Eric Schwartzman Thu, 22 Oct 2009 01:23:35 +0000 http://kiramarch.com/blog/?p=72#comment-5 Kira, Your idea of using Beth Kanter?€™s game to engage everyone in the process of creating a strategic social media outreach initiative was a great one. Here are three ideas for making her Social Media Strategy Game even better than it already is. First, the alotted time frame did not allow for players to actually do some preliminary listening before moving onto engaging. Providing the opporunity to really listen before selecting tools is key, because it?€™s too easy to choose a tool or channel that your desired audience isn?€™t already using. Second, I?€™d either furnish them with keywords to listen against, or include a basic demo of how to use <a href="http://www.google.com/search?q=beth%20kanter&hl=en&rlz=1I7SKPB_en&output=search&tbs=ww:1&&tbo=1" rel="nofollow">Wonder Wheel,</a> for basic keyword discovery and include that as part of the listening step. Understanding keyword research is the fundamental to finding the right conversations and communities. And third (and this something Beth addressed on her blog), I?€™d rethink the scoring. As Beth wrote, this is a tough one, but somehow the point system should reinforce the importance of integration. Beth, If I can get the folks at PRSA interested in bringing you out to NYC to play this game at the Digital Impact Conference May 6-7, 2010, are you open to working with to see if we can tackle some of these issues? Here are my <a href="http://www.slideshare.net/EricSchwartzman/edf-staff-retreat-intro-to-social-media" rel="nofollow">slides.</a> Looking forward to interviewing you for <a href="http://www.ontherecordpodcast.com" rel="nofollow">On the Record?€¦Online</a> next month. If anyone has a question they?€™d like me to ask Beth on my upcoming podcast interview, <a href="http://twitter.com/ericschwartzman" rel="nofollow">tweet me</a> with <a href="http://twitter.com/kanter">@kanter</a rel="nofollow"> in the tweet. All questions get full attribution. Eric Kira,

Your idea of using Beth Kanter?€™s game to engage everyone in the process of creating a strategic social media outreach initiative was a great one. Here are three ideas for making her Social Media Strategy Game even better than it already is. First, the alotted time frame did not allow for players to actually do some preliminary listening before moving onto engaging. Providing the opporunity to really listen before selecting tools is key, because it?€™s too easy to choose a tool or channel that your desired audience isn?€™t already using. Second, I?€™d either furnish them with keywords to listen against, or include a basic demo of how to use Wonder Wheel, for basic keyword discovery and include that as part of the listening step. Understanding keyword research is the fundamental to finding the right conversations and communities. And third (and this something Beth addressed on her blog), I?€™d rethink the scoring. As Beth wrote, this is a tough one, but somehow the point system should reinforce the importance of integration.

Beth,

If I can get the folks at PRSA interested in bringing you out to NYC to play this game at the Digital Impact Conference May 6-7, 2010, are you open to working with to see if we can tackle some of these issues? Here are my slides. Looking forward to interviewing you for On the Record?€¦Online next month. If anyone has a question they?€™d like me to ask Beth on my upcoming podcast interview, tweet me with in the tweet. All questions get full attribution.
Eric

]]> By: kiramarch http://kiramarch.com/2009/10/first-3-hours-mass-social-media-training-begins-well/comment-page-1/#comment-4 kiramarch Wed, 21 Oct 2009 22:26:41 +0000 http://kiramarch.com/blog/?p=72#comment-4 Thanks! Yes, of course we'll post the materials, but probably not until next week. It's been all we can do to get them ready and the contest isn't over yet. And I'd love to share this on your blog, but how 'bout making it a wrap-up post once we know how it all turns out? Thanks! Yes, of course we’ll post the materials, but probably not until next week. It’s been all we can do to get them ready and the contest isn’t over yet. And I’d love to share this on your blog, but how ’bout making it a wrap-up post once we know how it all turns out?

]]> By: Beth Kanter http://kiramarch.com/2009/10/first-3-hours-mass-social-media-training-begins-well/comment-page-1/#comment-3 Beth Kanter Wed, 21 Oct 2009 21:08:32 +0000 http://kiramarch.com/blog/?p=72#comment-3 Kira: I love that you are blogging this! Would you like to post this as a guest post on my blog? Anyway, a quick note - the version of the materials that you used came from a wiki that we set up to encourage people to remix the game. http://social-media-game.wikispaces.com/ I heard that you also remixed the cards and given that they are creative commons licensed under share and share a like - hope you'll share back what you did. Anyone can post to the wiki. Are Eric's slides online? Kira:

I love that you are blogging this! Would you like to post this as a guest post on my blog?

Anyway, a quick note – the version of the materials that you used came from a wiki that we set up to encourage people to remix the game.
http://social-media-game.wikispaces.com/

I heard that you also remixed the cards and given that they are creative commons licensed under share and share a like – hope you’ll share back what you did. Anyone can post to the wiki.

Are Eric’s slides online?

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