One of the things I hear a lot is that we can’t possibly make a certain piece of writing clear and engaging — the topic is just too technical or complex. I know that’s not true, but it can be hard to convince people that it’s worth even trying when all we have to look [...]
In case you missed it, a meme swept Facebook last week that had women posting the color of their bras in support of breast cancer awareness. No one seems to know who started it, but it’s everywhere.
As I watched the colors wash over my news feed, I had some thoughts about what online marketers can [...]
Last October, Environmental Defense Fund made a huge commitment to social media — we spent a good chunk of our all-staff retreat giving people hands-on experience with social media strategies.
Three months later, what do we have to show for it? Or, in other words, should you do the same thing? Here’s what we’re seeing.
Explosion of [...]
Is this a first? News agencies covering the climate talks in Copenhagen teamed up to create this Facebook fan page.
An alphabet soup of news agencies will post both stories and other material all in one place, and they’re billing it as a place for discussion:
This site is not aimed at replicating the traditional media coverage [...]
I posted the materials we used in the EDF version of the Social Media Game over on the project wiki. Here’s a more detailed explanation of how we adapted the materials, plus my recommendations for others.
Overall Modifications to the Game
Running the game for 30-plus groups in the context of a 2-day contest meant we needed [...]
Artomatic is asking for your vote in the Chase Community Giving Challenge, and it’s making me wonder how much is okay to ask of our supporters.
In order to vote, I had to both install an application AND become a fan of their page.
The first concern is that gives Chase permission to send me stuff and [...]
To the hordes breathlessly awaiting the results of last month’s training challenge — my apologies. I’ve been overwhelmed by a cold that won’t quit (bad!) and an avalanche of social media projects (good!).
The story so far: We set 350 EDF employees to creating social media strategies, using the Social Media Game as the basis for [...]
If you’re here because I met you on Halloween, thanks for coming by. You looked great!
How did my suggestion work out for you — thumbs up or thumbs down? Do you have a recommendation for me? Please post a comment!
Here’s the whole list of suggestion cards I had to hand out tonight.
Stores: Caramel Fashion and [...]
Happy Halloween! And look out, ’cause after a few years of taking Halloween easy, I am back!
Inspiration came early this year, with a brilliant storyline on the comic strip Bassist Wanted by Porter Mason, in which he managed to personify the entire Internet. (I’m turning The Cloud into a girl, though…I figure the Interwebs are [...]
I didn’t think this was anything remarkable until Chris in our Texas office sent around a note calling out how quick and easy she found today’s blog post.
9:00? a.m.: I saw a clever comment from Mark on an internal EDF list about a ‘Marketplace’ report missing the story. I dropped a note to him about [...]